An open-book guide to the engagement

The process that stays.


An open-book guide to the engagement, from the first call to ninety days after launch. We're showing you the work, the timeline, the decision rights, and the answers to the questions you're about to ask. Read it the way you'd interview a co-founder you're considering hiring.

  1. 01The first callWhere the relationship starts
  2. 02+ 48 hoursFour pieces, in your inbox
  3. 03Four phasesDiscovery · Strategy · Build · Stay
  4. 04LaunchEngineered, not improvised
  5. 05Day 90The Stays Program, complete
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After the first call

What lands in your inbox
within 48 hours.

The first conversation is the start of the relationship, not a setup for it. After we speak, a small set of things land in your inbox — so you can move forward with the team behind you already in motion.

Each one is signed by the person who took the call. Nothing automated, nothing templated. The relationship is already underway.

“Four pieces, in your inbox, ready when you are.”

Inbox · after our call4 new · within 48h

Orizon · sent back to you

A signed mutual NDA

Sent back promptly so the conversation can open up. Covers everyone on our side — the team you'll work with directly and any specialist we'd bring on.

+ 6h

From the person who took your call

A written summary of what we heard

Your ambition, your current setup, what we picked up on, and the shape we see the work taking — under their name, so you know exactly who's on it with you.

+ 24h

Orizon · scope

A scope outline

The shape of what we'd build together — the milestones, the sequence, the deliverables — written down so you can picture the engagement before it begins.

+ 36h

Calendar invitation

The next step, booked

A Solve-the-Real-Problem workshop, where we map the brief against the outcome you're aiming for — and surface the gaps between the two.

+ 48h
02 / 10
Discovery · Strategy · Build · Stay

The four phases.

Discovery & Alignment, then Strategy & Planning, then Build, then Launch & Stay. Each phase has one job — and each one closes with something you can read, share, or sign.

The first call is where the relationship starts. A co-founder takes it personally, comes prepared, and listens.

  • Three questions, in this order: what you're trying to build, what's already in place, and what twelve months from now needs to be true.
  • We listen for the gaps as much as the answers — the real shape of the work usually lives there.
Close

a clear picture of how we'd approach the build, and enough context to begin shaping the plan with you.

03 / 10
What arrives, when

Timeline at a glance.

The whole engagement in one view — where the work moves through each phase, and what comes into your world along the way.

The buildThe Stays Program · 90 days
Phase 01

Discovery & Alignment

The first conversations
Where the work moves

First conversations, shared context, alignment on the outcome and the ambition behind it.

What you'll have in your hands
Mutual NDAA signed non-disclosure agreement to secure your ideas.
Call SummaryA detailed outline of notes and alignment points.
Scope OutlineInitial high-level breakdown of the project scope.
Workshop InviteInvitation to the Solve-the-Real-Problem session.
Phase 02

Strategy & Planning

Before the build
Where the work moves

Architecture, integrations, data shape, user flows, and the brand and delivery alignment underneath.

What you'll have in your hands
Real-Problem WorkshopCollaborative session to outline core challenges.
Written DiagnosticTechnical breakdown of target bottlenecks.
Planning DocumentTechnical roadmap for your stakeholders and clients.
Phase 03

Build

Engineering in rhythm
Where the work moves

Engineering in rhythm, preview deploys on every change, ongoing check-ins under your brand.

What you'll have in your hands
Clickable DemosPreview deployments for interactive weekly feedback.
Full Repo AccessReal-time visibility into the code from commit one.
Decision RecordsWritten architecture decisions stored in your repo.
Phase 04

Launch

Go-live
Where the work moves

A co-ordinated go-live, performance monitoring, and a smooth handoff to real traffic.

What you'll have in your hands
Live ProductA production-ready website or application deployed.
Launch ReportCore metrics and performance audits at launch.
Stays ActivationTransition into the 90-day post-launch support program.
Phase 05 · Stays

Stabilize

Days 1–30
Where the work moves

Real traffic meeting the build for the first time; early fixes and team training.

What you'll have in your hands
Quick Patch ResponseImmediate turnaround for issues surfacing live.
Foundation AuditVerification of infrastructure health under traffic.
Team HandoffOnboarding and training session for your staff.
Phase 06 · Stays

Tune

Days 31–60
Where the work moves

Analytics review, performance work, the first iteration shaped by what users actually do.

What you'll have in your hands
Data-Driven TuningAdjustments based on real analytics data.
Performance TuningAsset and query optimization for speed.
User Flow IterationUX adjustments based on user tracking.
Phase 07 · Stays

Plan

Days 61–90
Where the work moves

A roadmap workshop, partnership options, and a clear view of what comes next.

What you'll have in your hands
Roadmap WorkshopStrategic planning for your next features.
Partnership ProposalLong-term collaboration SLA options.
Next-Stage ScopeWritten quote and specifications for next builds.
04 / 10
Entry-state matrix

Four ways we engage.

Not every project starts at the same point in its life. We work in four shapes — pick the one that matches where you are.

01
Full four phases

A new build from scratch.

You have a client — or your own brand — that needs a custom build: a site, an app, a platform, an integration. We run the full four phases. This is what we're built for.

02
Audit first

A build that's gone sideways.

Someone else started it and stalled, or shipped something that doesn't do the job. We pick it up: a careful code audit first, then a written plan for what to fix, set aside, and rebuild. The audit stands on its own — take the findings and run, in any direction.

03
Capacity on tap

An extended team on a build you own.

You have your own team doing the bulk of the work and need engineering capacity on top — for a feature, a sprint, a quarter. We work as part of your team, in your tools, on your standards. No long onboarding. Senior involvement from day one.

04
Stays, standalone

Just the ninety days.

Some agencies finish their own build and want post-launch care without the build engagement. We run the Stays Program standalone — Stabilize, Tune, Plan — learning the codebase properly first, then running it exactly as we would on a build we shipped ourselves.

Not sure which one fits? That's what the fit call is for. Book it →

05 / 10
Your stack, not ours

We work in your tools.

We've laid out the options below — tell us which ones your team runs, and we'll work in those.

Communicationhow we talk every day
SlackMicrosoft TeamsEmailLoomWhatsApp Business
Project trackingwhere the work lives
ClickUpJiraLinearNotionAsanaTrelloMonday
Code & deploymentrepo, CI, hosting
GitHubGitLabBitbucketVercelNetlifyAWSGCPAzureCloudflare
Documentationwhere decisions are kept
NotionConfluenceGoogle DriveYour in-house wiki
Time trackingwhite-label · under your name
HarvestTogglClockifyWhatever your agency runs

If your team works somewhere we haven't listed, we'll meet you there.

We don't ask you to learn our tools to start the engagement.

06 / 10
White-label discipline

Behind your brand.
By design.

For agency engagements, here's how discretion lands in practice. The NDA-first white-label model is the operating default — not a feature you have to ask for.

01

NDA before specifics.

Mutual NDA, signed before any specifics change hands. Covers us and any sub-vendor we'd bring on for the engagement. Every member of our team is under NDA before they touch your repo.

02

Communication through your channel.

Your Slack. Your project tracker. Your branded deliverables. Direct contact with your client only on your written request, with rules agreed first. The default is total separation — your client doesn't know we exist, and that is the design.

03

Zero client poaching, contractually.

A non-solicit clause sits in every engagement we sign. If a client of yours comes to us directly, we route them back to you straight away, in writing. The partnership agreement template is available before any commitment is made.

04

Brand alignment, end to end.

We follow your decks, your terminology, your email domains. Every artefact ships under your name by default. The repo lives in your organisation, the staging environment runs on your subdomain, and the documentation reads as your team's — because operationally it is.

07 / 10
Decision-rights matrix

Who decides what,
in writing.

Engagements rarely break on quality. They break on quiet ownership — decisions taken in passing, assumptions that compound. So every decision below has a named owner on each side before the engagement starts. The names change per partnership; the structure stays the same.

Decision areaOn your sideOn our side
01Scope of the work
Agency owner or accountable lead
Your engagement lead
02Go-live sign-off
Your QA or project lead
Your engagement lead
03Team composition
Your project lead
Your engagement lead
04Direct contact with your client
Your account lead
Your engagement lead — only when you ask
05Architecture decisions that shape outcome
You see the record; you can question it
Engineer responsible; engagement lead reviews
06Day-to-day technical decisions
You hear about them in the next demo
Engineer responsible

If a decision is taken anywhere outside those owners — a corridor exchange, a side thread, a quick message between adjacent people — it stays in conversation until those two write it down together. That is how nothing gets lost.

08 / 10
Scope · transparent by default

What's part of the engagement.
What we'd scope as separate.

We're open about where an engagement begins and ends. Here's what every partnership includes by default, and where we'd shape a separate piece of work alongside it — agreed openly, before anything starts.

Inside the engagement included by default

What every partnership includes — no line items to negotiate, no surprises later.

  • The full Discovery & Alignment phase, including the NDA and the written summary
  • The Solve-the-Real-Problem workshop and the written diagnostic
  • Engineering, testing, and deployment of the agreed scope
  • Launch-day support and the launch report
  • The Stays Program — ninety days of post-launch software support
  • One recorded handover session for your team
  • Decision records, kept in your repo
Where a separate piece of work begins
Outside it scoped openly as separate work
  • New features that fall outside the original direction
  • Design redirection past the original brief
  • Marketing campaigns and ad creative
  • Setting up third-party tools not part of the original direction
  • Continued work after Day 90 without an active maintenance partnership
  • Workshops beyond the Day 60–90 planning session
  • Anything that introduces a new outcome the build wasn't shaped for
09 / 10
Questions you're about to ask

Questions you're about to ask.

01What does a typical first call look like?
+
About forty-five minutes, taken personally by one of our leads. Three questions, in this order: what you're trying to build, what's already in place, and what twelve months from now looks like if the engagement worked. We listen for the gaps as much as the answers — the real shape of the work usually lives there. The first call is the work, not the setup for it.
02How do you handle scope changes mid-build?
+
Changes get written down before they start. We map the new work openly, including what it is, what it changes, and what it sets in motion, so you see the shape of it before anything begins. Anything that affects the original direction is surfaced to you the same week by the lead who saw it first. Nothing gets folded in quietly.
03What does this look like behind our agency brand?
+
We work in your tools, under your domain, with your name on every deliverable. Mutual NDA, including any specialist we'd bring on. Your client experiences continuity with your team, meaning they don't see us in the picture at all. A non-solicit clause sits in every engagement we sign. Brand alignment is the operating default, not a feature we add on top.
04What happens after the Stays Program ends?
+
A one-page closeout document, then your choice. A continued partnership with us, shaped around what the product actually needs. A handover to your in-house team. Or a clean pause with a check-in already on the calendar. Whatever comes next is built around the relationship and the work, not a tier on a page.
05How do you decide when to push back on a brief?
+
Every engagement starts with the Solve-the-Real-Problem workshop, meaning the brief is the entry point, not the destination. If the route described in the brief won't reach the outcome you want, you'll hear it from us before a single ticket gets written. Honest before comfortable. The workshop output is yours, ready to use, however the relationship moves forward.

Have a question we haven't answered? Ask it on the call →

10 / 10
Ready when you are

We build what stays.
Talk to a co-founder.

We read every message · Within a day, every time · We work in your timezone