Services · White-label IT services USA · For agencies + D2C founders
You won theclient.We build thework.
Nine white-label tech capabilities for digital agencies, and direct for D2C founders. Software, app, AI, ecommerce, SaaS, managed IT, consulting, integrations, and SEO. Under your brand. On your tools. In your client's hands when the work ships.
The brand engagement is won, and there's a custom platform at the core. We build the architecture to last and document it for your team.
The work, in nine shapes
Nine capabilities.
Each capability below opens with the moment in your week it shows up, then names what we ship. Read the rows that sound like the engagement on your desk.
01
Software Development
The moment“"you won the brand engagement, and there's a custom platform at the core of the build."”
What we shipCustom web platforms, internal tools, and multi-tenant applications. Architecture decisions written into your repo as they're made. Code that survives the engineers who shipped it — documented, tested, ready for the team that picks it up next.
02
App Development
The moment“"your client closed the round and now needs the consumer app the pitch deck promised."”
What we shipNative iOS and Android, or cross-platform with React Native or Flutter, depending on what the build calls for. Production-ready with App Store submission, push notifications, offline behaviour, analytics, and crash reporting wired in from day one.
03
AI & Automation
The moment“"the client wants the AI thing. The brief doesn't say what the AI thing does."”
What we shipWorkflow automation, custom agents, LLM integrations into existing systems. The clarifying conversation comes first — we don't build AI because AI is on the brief. We build it because there's a workflow that benefits from it.
04
Managed IT
The moment“"the launch went well. Now someone has to keep it up when a server hiccups at the wrong hour."”
What we shipInfrastructure monitoring, security patching, uptime management, incident response. Coverage your agency doesn't have to be on call for. Behind your brand, on your standard SLA, with documented escalation.
05
IT Consulting
The moment“"the CMO is asking why the previous build cost what it cost."”
What we shipWritten audits of existing builds. Stack recommendations grounded in what the team can maintain in-house. Tech due diligence for acquisitions. Honest reads on whether to rebuild, refactor, or leave well enough alone.
06
Ecommerce Development
The moment“"the new collection drops in eight weeks. The Shopify build is at week two."”
What we shipShopify, Shopify Plus, WooCommerce, BigCommerce, or headless commerce with a custom front-end. Checkout that doesn't bleed mobile revenue. Inventory and CRM integrations that match your client's reporting stack.
07
SaaS Development
The moment“"the MVP works. The multi-tenant version is what the next two years of revenue rest on."”
What we shipMulti-tenant architecture, role-based access, billing integration, admin dashboards, customer-facing portals. Built to scale without rewriting the core every six months.
08
API & Integrations
The moment“"the CRM, the warehouse, the email tool, and the payment gateway. None of them talk to each other."”
What we shipAPI design, middleware, third-party integrations. We make the systems your client already pays for behave like one system. Documentation included so the next developer doesn't have to reverse-engineer the work.
09
SEO / AEO / GEO
The moment“"your client's traffic is fine in Google but invisible in ChatGPT, Claude, and Perplexity."”
What we shipTechnical SEO, Answer Engine Optimisation for AI citations, and Generative Engine Optimisation for location-based AI ranking. Built into the technical work from the start, not handed to an SEO agency afterwards.
WHAT THE WORK CHANGES
The outcome you can take to your client.
Software is the means; the metric your client watches is the end. A checkout that stops bleeding revenue on mobile Safari. A booking flow that finally clears the threshold past which leads convert. A back-office tool that lets your client's ops team close the day without staying late. An admin panel that takes a junior support agent eight clicks to do what used to take fifteen.
Custom builds earn their cost by moving a specific thing. We write the diagnostic before we write the SOW, so the work that ships moves the metric you brought us to move. If the metric isn't clear yet, the Solve-the-Real-Problem workshop on /process is where that conversation happens, before any line of code gets written.
Every artefact ships under your agency's brand. Your client sees the work, the launch, the documentation, the maintenance handover — all of it in your voice and visual system. We don't appear anywhere.
FOUR PHASES. SAME AS EVERY ORIZON BUILD.
How a build moves.
Every engagement runs in four phases. The structure is the same regardless of which service category brought you here.
01
Discovery & Alignment
First call with a co-founder. Three questions, in order — what you're trying to build, what's already in place, what twelve months from now needs to be true. Mutual NDA returns same day.
02
Strategy & Planning
Solve-the-Real-Problem workshop. Written diagnostic plus scoped SOW. The brief is the entry point, not the destination — you hear whether it reaches the outcome before any ticket is written.
03
Build
Branches named after the outcomes they move. Senior review before every merge. Preview deploys on every change. Architecture decision records committed to your repo. The lead on the first call stays through every check-in.
04
Launch & Stay
Engineered cutover at a quiet hour in your timezone. Live monitoring on every critical user flow as real traffic arrives. Then the ninety-day Stays Program runs — same channel, same names, same standards.
Full process on /process. The structure doesn't change between service categories — only what the build does.
WHAT WE BUILD WITH
The stack.
Four categories that cover what reaches the team for custom-software engagements. If the build you're scoping needs a technology not listed, mention it on the first call. We add technologies as engagements call for them, not as a marketing exercise.
Custom software work reaches the team through two channels and across several industries.
THROUGH DIGITAL AGENCIES
Agency owners running teams that have outgrown what one-of-everything generalists can deliver, with client work that needs engineering substance behind it. The build is normally what sits behind something else the agency leads on — a brand, a campaign, a product, a strategy engagement. We sit behind the agency brand and the client never knows we exist.
DIRECT FROM D2C AND BRAND FOUNDERS
Brand founders whose technology needs have grown beyond what a freelancer or off-the-shelf platform can carry. We sit inside the team, on the founder's tools, behaving the way a senior in-house engineering lead would. See /industries/d2c-brands for the brand-led channel detail.
INDUSTRIES WHERE CUSTOM SOFTWARE WORK REACHES US MOST OFTEN
B2B SaaS · D2C consumer brands · healthcare-tech · fintech · marketing and creative agencies (behind their client work) · real-estate tech · wellness and fitness. Industry pages on /industries cover each in more detail.
Three modes. No tiers.
How pricing works.
Engagements price by shape, not by capability. Three modes cover most of what reaches the team.
Project-scoped
Fixed cost. In writing.
The default for new builds with a defined deliverable
Scoped openly on the second call, with a written SOW
Anything outside the SOW gets re-quoted on its own
Best forNew builds with a defined deliverable and timeline.
Your client never sees an Orizon name, email, invoice, or face. We work on your tools — your Slack or Microsoft Teams, your project tracker, your repo organisation, your domain on every staging environment. Every commit is in your team's name format. Every document we produce reads as your agency's work. Mutual NDA, non-solicit by contract.
Your agency (and through you, your client) owns everything from the first commit. Every artefact — code, design files, architecture decision records, documentation — transfers to your repo at commit time. No phased delivery, no escrow, no clauses that hold IP back. The cleanest possible exit terms.
From the Solve-the-Real-Problem workshop as a standalone (a few days) through platform work that runs across multiple quarters. The minimum useful engagement is the workshop. The maximum is whatever the build calls for. Most engagements span two to four capabilities, lasting a few months.
Mention it on the first call. The stack lists the technologies we work with most often, not the only ones we'll touch. We add technologies as engagements call for them, not as a marketing exercise. If we can't deliver on something honestly, you hear that on the first call.
Headquartered in Ahmedabad, India. The team operates on a working window that overlaps with the US business day — morning east-coast through afternoon west-coast. Live conversation is available during the working hours of the agencies and brands we work with. Asynchronous handovers everywhere else.
Every engagement includes a ninety-day post-launch programme — same channel as the build phase, same names on the messages. Stabilize, Tune, Plan. After the programme ends, ongoing maintenance is scoped to what your client's site needs. See /stays-program for the structure.
Bring a brief that's been sitting on your desk. A client engagement you're trying to figure out how to staff. A previous partner who stalled. We won't pitch you. We'll read what you've sent us and tell you what we'd do with it on the first call.