Services/App development

Agency · White-label · White label app development · USA

The app that earnsits place on your client’s home screen.

App development that ships under your agency’s brand. Native iOS, native Android, cross-platform, or a progressive web app when that’s the honest recommendation. Built to survive OS updates and store review, then handed over documented, with your client owning every line from the first commit.

Six categories under one banner

What we build.

An app engagement is more than the screens. Here is what reaches the team most often under an agency’s brand.

01

Native iOS apps

Where it fitsThe build that has to feel like it belongs on the device.


What it coversSwift and SwiftUI builds written to Apple's Human Interface Guidelines. Architecture through TestFlight distribution and App Store review — including the resubmission rounds nobody budgets for.

02

Native Android apps

Where it fitsA user base spread across hardware you don't control.


What it coversKotlin and Jetpack Compose, tested against the device spread your client's users actually carry. Play Store submission and policy compliance handled inside the engagement.

03

Cross-platform apps

Where it fitsOne product, both stores, one budget.


What it coversReact Native and Flutter when one codebase honestly serves both stores. We recommend by project shape, not by what the team feels like writing.

04

Progressive web apps

Where it fitsWhen the store queue adds friction without adding value.


What it coversWeb apps that install to the home screen and work offline — no store queue, no review cycle. Often the right first mobile move for content and commerce brands.

05

App backends and APIs

Where it fitsThe half of the app the client never sees.


What it coversAuthentication, data sync, push notifications, payments. The server side an app depends on, built and documented alongside the app itself.

06

Take-overs and rescues

Where it fitsA build someone else left half-shipped.


What it coversInherited codebases, stalled builds, framework migrations. Audit first, written diagnostic next, then a plan your client can read.

What the work changes

The outcome you can take to your client.

A phone is where apps go to be deleted. The install is the cheap part. The outcome your client pays for is the second open — the saved card, the reorder placed without thinking, the booking made without a password reset. An app earns its budget when it makes the customer’s next order shorter than their first.

That is why the diagnostic comes before the SOW. Plenty of app briefs are really retention problems, and some are better served by a progressive web app at a fraction of the build. You hear that read before any ticket is written. When the build is the right answer, it ships pointed at the metric that justified it.

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White-label app development, defined
orizonsolution.com
/services/app-development

The app is designed, built, and shipped under your agency’s brand while another team does the engineering. Your client sees your team, your channel, your documentation. The store listings sit in your client’s developer accounts. Orizon appears nowhere — and the mutual NDA that guarantees it returns signed the same day.

Four phases. Same as every Orizon build.

How a build moves.

App builds add store review to the launch phase. The structure holds — only what the build does changes.

01

Discovery & alignment

First call with a co-founder. Three questions in order — what the app needs to change, what already exists (codebase, backend, store accounts), what twelve months from now needs to be true. Mutual NDA returns the same day.

02

Strategy & planning

Solve-the-Real-Problem workshop. The platform recommendation — native, cross-platform, or PWA — comes with its reasoning in writing, then a scoped SOW. You hear whether the app reaches the outcome before any ticket gets written.

03

Build

Working builds on real devices at every check-in. Senior review before every merge. Architecture decision records committed to your repo as they're made. The lead who took the first call stays on every check-in.

04

Launch & stay

Store submission handled through review, rejection, and resubmission. Launch monitored as real users arrive. Then the ninety-day Stays Program runs — same channel, same names, same standards.

Full process on /process
What we build with

The stack.

Four categories cover what reaches the team for app engagements. We add technologies as engagements call for them, not as a marketing exercise.

L01

Native

When the app needs deep hardware access, heavy animation, or platform-specific polish.


SwiftSwiftUIKotlinJetpack ComposeObjective-C *Java *
L02

Cross-platform

When one codebase honestly serves both stores — decided by project shape, in writing.


React NativeExpoFlutterDartTypeScript
L03

Backend & data

Auth, sync, push, and payments — built and documented alongside the app, not after it.


Node.jsNestJSFastAPIPostgreSQLFirebaseSupabaseRESTGraphQL
L04

Delivery & quality

Submission, crash reporting, and device testing wired in before the first release build.


GitHub ActionsFastlaneTestFlightPlay ConsoleSentryCrashlyticsMaestroDetox

* Objective-C and Java on existing codebases only. If the build you’re scoping needs a technology not listed, mention it on the first call — the full eight-category stack lives on /services.

Platform work — software development
Who this is built for

Who this fits.

App work reaches the team through two channels, and across several industries.

Through digital agencies

Say yes to mobile work without carrying it.

Agencies land app projects in waves. Carrying a native iOS salary between waves is the expensive way to say yes to mobile work, so most agencies quietly stop saying yes. With engineering behind your brand, you quote the app project, keep the client relationship and the margin, and staff the build only while it runs.

The partnership structure — /partners
Direct from D2C and brand founders

The retention play, after the store works.

Brand founders whose customers already live on their phones. An app is usually the retention play — loyalty balances and reorders one tap from the lock screen — once the store itself is working. We sit inside the team and tell you honestly whether your customers need an app or a faster mobile site.

The brand-led channel
Industries where app work reaches us most often
D2C consumer brandsWellness & fitnessHealthcare-techFintechMarketing & creative agenciesReal-estate techB2B SaaS

Behind their client work, in the agency cases. Industry detail sits on the industries pages.

Three modes, no tiers

How pricing works.

No tier table. No hourly menu. App engagements use one of three modes, chosen by the shape of the engagement rather than an off-the-shelf package.

M01

Project-scoped

Fixed cost. In writing.


  • The default for new app builds with a defined deliverable
  • Scoped openly on the second call, with a written SOW and milestones
  • Anything outside the SOW gets re-quoted on its own

When it appliesA new app with a defined deliverable and a launch date.

M02

Sprint-retained

Capacity, by the sprint.


  • Active app partnerships with a steady delivery rhythm
  • Retained capacity in two-week sprints, named hours and outputs
  • Renewed in writing each sprint

When it appliesAn app already live, with releases that keep coming.

M03

Workshop-only

A sharp read, first.


  • The Solve-the-Real-Problem workshop, standalone for a flat fee
  • Written diagnostic, platform recommendation, and scope outline
  • No commitment to the build that follows

When it appliesNative, cross-platform, or PWA is still an open question.

Full pricing posture sits on /partners. Structured care after launch is costed into every build by default, not invoiced separately.

Full posture
Questions about app work

Common questions.

White-label app development is app engineering your agency sells and leads under its own brand, delivered by a partner working behind your NDA. You own the client relationship and set the pricing; the partner builds. Your client sees your team, and the store listings sit in their developer accounts.

Cost follows scope, platform choice, and how much backend the app needs — not a rate card. Engagements are project-scoped with a written SOW, sprint-retained for ongoing app work, or workshop-only for a diagnostic before any commitment. The scoping is open: you see how the quote is built on the second call.

The project decides. Native (Swift, Kotlin) earns its cost when the app needs deep hardware access, heavy animation, or platform-specific polish. Cross-platform (React Native, Flutter) fits when one codebase honestly serves both stores. A progressive web app fits when the store adds friction without adding value. The recommendation comes in writing, with reasoning.

Your client, from the first commit. Code, design files, architecture decision records, and documentation transfer to your repo as they're produced. App Store and Play Store listings live in your client's developer accounts, so nothing about the app's distribution ever depends on us.

Apps decay without care. OS updates land every year and store policies shift more often. The ninety-day post-launch programme runs after every Orizon launch, in the same channel with the same names. After it ends, maintenance is scoped to what the app needs.

Partnership-level questions — NDA handling, communication, engagement mechanics — live on /faq.

The partner that stays

Start an app brief.

Bring the app your client keeps asking about. The build a previous partner left half-shipped. The store rejection nobody can decode. We won’t pitch you — we’ll read what you’ve sent and tell you what we’d do with it on the first call.

  • The brief, the deck, or the email thread. Whatever form it's in now is enough.
  • Whatever already exists. A repo, a TestFlight build, the store rejection notice, or nothing at all.
  • The date your client expects it live. Store review sits inside that date — say so if it's already tight.
Mutual NDA, same dayWhite-label throughoutYour client owns it from commit one
After you hit send

What happens next.

01 · Within a day

A human reads it

A reply naming what we understood and what we'd need to know before saying anything useful. Not a calendar link.

02 · First call

Fifteen minutes, no pitch

With a co-founder and the engineer who'd lead the build. What the app needs to change, what already exists, what has to be true in twelve months.

03 · Written read

Native, cross-platform, or no app at all

The platform recommendation with its reasoning, where the risk sits, and the parts of the brief we'd talk you out of. In writing, before any number.

04 · Then it's yours to decide

Scope on paper, then build

A written SOW with milestones, or the workshop standalone if you want the read without the build. Nothing gets built before it's on paper.

The partner that stays. We build what stays.

Adjacent: software development